Influencer Marketing: Opportunities for the Home Improvement Industry

Influencer marketing is a channel that has seen record growth over the past few years. Influencers are individuals that have a large social presence and have built a high level of trust from their followers. This channel has seen record growth over the last two years and has gained traction in the home improvement industry.

Recently HIRI invited Wray Ward to help the home improvement industry learn more about Influencer Marketing. Watch our webinar recording and learn:

• How to choose the right influencer partnership model

• How to vet influencers

• How to maximize relationships and negotiate agreements

• Integrating influencer marketing into your overall marketing plan

• The importance and how to measure results