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Strategic Partner Program-hero-image-2

Elevate Your Influence.

Drive the Future of Home Improvement Research.

HIRI Strategic Partners gain unparalleled access to data, insights, and decision-makers shaping the home improvement industry. Collaborate, contribute, and lead with the most trusted name in research.

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Why Become a Strategic Partner?

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Access to the HIRI Member Company List

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Networking Opportunities Among Home Improvement Industry Leaders

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Recognition as a Leader in the Industry

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Promotion of One of Your Webinars or Video Recordings to HIRI Members

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One Co-Branded Webinar or Video Recording to Members, Hosted by HIRI*

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Contributing Up to Two Blog Posts on HIRI’s Website*

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Logo and Backlink to Your Website from HIRI’s Partner Listing Page

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Your Company Featured in HIRI’s Email Audience

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Access to all HIRI Webinars or Videos (including presentation deck)

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Two Free Tickets to HIRI’s Annual Summit

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First Access to HIRI’s Annual Summit Sponsorship Opportunities, plus a 20% Discount

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HIRI Strategic Partner Program Badge for Your Materials and Communications

All content contributions and logo usage subject to approval by HIRI*
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Responsibilities & Expectations

As a Strategic Partner, HIRI expects that any representative of your organization:

Operate in the Spirit of Collaboration

Build up the Value that HIRI Members Gain from HIRI Membership

Tailor Contentand Insights to be Valuableto HIRI Members, and Refrainfrom Pitching/Selling

Deliver Any Collaborative Materials in a Timely and Cohesive Manner

Receive Prior Approval from HIRI’s ExecutiveDirector for All Content Contributions, Use of HIRI's Logo, and Public Sharing of HIRI's Insights

Schedule a Discovery Call for Pricing

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Meet Our Current Strategic Partners

Brun­ner is a lead­ing inde­pen­dent inte­grat­ed mar­ket­ing agency that’s proud to have Good Peo­ple, Cre­at­ing Great Work for Our Clients. Brun­ner sim­pli­fies the com­plex­i­ties of mar­ket­ing by lever­ag­ing data insights to devel­op cre­ative solu­tions for clients’ mar­ket­ing chal­lenges. Brunner’s client port­fo­lio includes notable nation­al brands like The Home Depot Rental, Great South­ern Wood Pre­serv­ing, Mit­subishi North Amer­i­ca, Owens Corn­ing, and Rin­nai, among oth­ers. Brun­ner is head­quar­tered in Pitts­burgh, PA, with addi­tion­al offices in Atlanta, GA.
The Most Accu­rate, Action­able Retail Data Plat­form for the Home Improve­ment Chan­nel Data­va­tions pro­vides the home improve­ment chan­nel with Assort­ment, Price, and Inven­to­ry Opti­miza­tion to gain a com­pet­i­tive advan­tage and boost revenue.
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Partnership Testimonials

LIXIL and the American Standard Brands have been a loyal member of the Home Improvement Research Institute for years. Our membership with HIRI is one of the more valuable subscriptions offering an incredible breadth of research on the consumer, PRO, and the industry. If you’re operating lean and looking for data or want to get up to seed on the trends in the home improvement industry, this is a great source.

LIXIL Water Technology Americas
Michalina Maka Longo

Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.

Houzz
Marine Sargsyan

With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.

Velux America LLC
Michalina Maka Longo

FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years and enjoy increased industry awareness.

FirstService Brands
Ian Van Heyst

Our Marketing, Sales, and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.

Houzz
Marine Sargsyan

How it Works: The Strategic Partnership Journey

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Apply to Become a Strategic Partner

Connect with our leadership to explore mutual goals. Contact us

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Join the Strategic Partner Community

Access exclusive benefits, participate in research councils, and amplify your brand.

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Drive Impact Together

Influence research, gain visibility, and shape the home improvement industry's future with us.

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FAQs

Who qualifies to become a Strategic Partner?

Organizations committed to advancing home improvement research with demonstrated industry leadership.

Who benefits from HIRI
Is there a cost to participate?

Strategic Partner participation is an investment with high-value returns—specific details available upon inquiry.

Who benefits from HIRI membership?

Ready to Shape the Future of Home Improvement?

 
Schedule a Discovery Call
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