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    Empowering Home Improvement Leaders with Critical Market Insights Since 1981

    What start­ed in 1981 as a coop­er­a­tive between six of the largest home improve­ment man­u­fac­tur­ers and retail­ers to pro­vide investor edu­ca­tion has evolved into the lead­ing mar­ket research orga­ni­za­tion for over one-hun­dred of the biggest names with­in the home improve­ment industry.

    Built for Industry Decision-Makers

    The Home Improvement Research Institute benefits leaders and professionals at home improvement product manufacturing, retailing, and supporting companies, especially

    At the Home Improvement Research Institute (HIRI), we believe data-driven decisions are the key to thriving in a fast-evolving industry. Whether you're navigating new trends, refining product development strategies, or ensuring your marketing efforts are on target, HIRI equips you with the actionable insights you need to stay ahead of the competition.

    As a non-profit research cooperative, HIRI offers an affordable, industry-focused research platform to help businesses in the home improvement sector make smarter, more informed decisions. By joining HIRI, you gain access to a treasure trove of data from one of the most trusted sources in the industry, all while helping shape the future of home improvement.
    Our goal has always been to pro­vide com­pa­nies of all sizes with action­able resources rang­ing from raw data to digestible executive sum­maries to shape their busi­ness decisions.
     

    Will you join us in shaping the future of the home improvement industry?

     

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    Our Mission

    We provide home improvement businesses with industry-specific, high-quality research to guide their strategic decisions and accelerate growth. From understanding consumer behavior and tracking market trends to providing forecasting models for product and channel strategies, HIRI is the trusted partner you need to navigate an ever-changing market.

    We aim to make actionable insights accessible to teams of all sizes—whether you're a small business or a multinational corporation—by pooling resources and sharing critical data across members.

    Why Join HIRI?

    Exclusive, Industry-Focused Data

    Other research providers may offer general data, but HIRI specializes in the home improvement sector. We are the only research institute dedicated to providing exclusive, relevant insights on trends, product performance, market size, and more. Our research is designed to address the unique challenges that leaders at manufacturers and retailers face every day.

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    Affordable Access to High-Impact Research

    View Pricing >>When you become a HIRI member, your entire team gains access to $1 million worth of research annually—at a fraction of the cost you would pay for traditional market research.

    View Pricing >>

    We give you unparalleled access to the data that will empower smarter decision-making across your organization, ensuring everyone from executives to marketing managers can stay aligned and adapt to market shifts with confidence.

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    Actionable Insights to Drive Growth

    In the fast-moving home improvement industry, making decisions based on outdated data or gut instinct costs your company time and money. With HIRI’s comprehensive research, you will be able to make data-backed decisions that move the needle:

    Target the right customers: Understand homeowner and contractor behavior to tailor your products and marketing efforts.

    Forecast market trends: Stay ahead of shifts in the market with reliable forecasts that give you a competitive edge.

    Increase operational efficiency: Use data-driven insights to streamline decision-making across teams and improve overall performance.

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    Don't Just Join 

    Get Involved & Shape the Future of Home Improvement

    Being a HIRI member is more than just gaining access to exclusive research. As a member, you’re part of a collaborative community working together to solve the biggest challenges facing the home improvement industry. HIRI provides several opportunities for active engagement, allowing you to share your expertise, participate in shaping research agendas, and influence the future of the market. Here’s how you can get involved:

    These opportunities give you and your organization the chance to stay at the forefront of industry trends, leverage collaborative knowledge, and shape the future through shared insights and leadership.

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    HIRI’s Leadership

    HIRI is mem­ber-led by HIR­I’s Board of Directors. The vision and mis­sion of HIRI is then carried out by HIRI’s Lead­er­ship Team.

    Dave King 3

    Dave King

    Executive Director

    Pam Heidel-1

    Pam Heidel

    Director of Operations

    Stephen Giles-1

    Stephen Giles, Ph.D.

    Senior Research Project Director

    HIRI’s Board of Directors

    Board Officers

    Masco

    Paul Pons­ford

    Pres­i­dent
    Mas­co Cor­po­ra­tion
    paulponsford@​deltafaucet.​com
    HENKEL

    Chris Igielin­s­ki

    Vice Pres­i­dent 
    Henkel
    chris.​igielinski@​henkel.​com
    Buildxact

    Jennifer Castenson

    Secretary/​Compliance Offi­cer
    Buildx­act
    jenniferc@​buildxact.​com

    Board Members

    WESTLAKE

    Steven Booz

    West­lake Build­ing Products
    LOWES

    Chris Igielin­s­ki

    Lowe’s
    ODL

    Derek Field­ing

    ODL 

    3M

    Tate Galvin 

    3M Company

     

    SHERWIN-WILLIAMS

    Melin­da Har­ris

    Sherwin-Williams
    ASSA-ABLOY

    Rachel Kravitz

    Assa Abloy
    KOHLER

    Roger Pai

    Kohler

    TheHomeDepot

    Bethany Park­er 

    The Home Depot
    Google

    Christina Stavridis

    Google

    How HIRI Can Help You Succeed

    For Researchers

    Access comprehensive data to analyze industry shifts and consumer behavior—essential for in-depth research and your next big project.

    For Product Managers

    Leverage HIRI’s insights on consumer trends and product performance to align with market needs and stay ahead of competitors.

    For Marketing Managers

    Use HIRI’s insights on consumer behavior and trends to craft targeted, data-driven marketing strategies.

    For Executives

    Gain strategic insights to drive growth, manage risk, and stay ahead of competitors in an evolving market.

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    Thank You to HIRI’s Strategic Partners!

    At HIRI, we believe in the pow­er of col­lab­o­ra­tion and the strength that diverse per­spec­tives bring to our mem­ber base. As we con­tin­ue our mis­sion to deliv­er insights on home improve­ment, the Strate­gic Part­ner Pro­gram is designed to fos­ter the spir­it of col­lab­o­ra­tion across orga­ni­za­tions to the ben­e­fit of HIRI members.

    Become a Strategic Partner: Through HIRI’s Strategic Partner Program, your organization can collaborate with us to address specific challenges and opportunities. As a partner, you’ll have access to custom research tailored to your needs while helping shape the broader industry narrative.

    Get Started Today

    Ready to access exclusive home improvement market insights? Join HIRI today to unlock comprehensive research that will empower your team to make smarter, more informed decisions.


    Explore Membership

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