June 19, 2024
How Female DIYers Engage in Home Improvement Projects in 2024 [INFOGRAPHIC]
HIRI’s research reveals disparities in DIY home improvement experiences among women, notably fewer engaging in advanced projects. Lower DIY involvement is particularly evident among women, with significant influences from age, income, education, and race. Additionally, marital status and household size correlate positively with DIY participation, especially among married women and larger households.
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Members have access to the full reports and raw data sets used to compile the information in this infographic including the Do-It-Herself: Analyzing the Female DIY Experience report.
HIRI members gain access to the raw data behind infographics like this one, to slice-and-dice the raw data to suit the needs of their own customer insights teams and answer cross-departmental questions about how to take home improvement products to market.
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