First-Time Homebuyer Trends [INFOGRAPHIC]

Com­pared to expe­ri­enced home buy­ers, first-time home buy­ers are more like­ly to search for inspi­ra­tion and project infor­ma­tion through social media.

How does this impact indus­try pro­fes­sion­als’ mar­ket­ing efforts? Let’s take a clos­er look:

HIRI mem­bers gain access to the raw data behind info­graph­ics like this one, to slice-and-dice the raw data to suit the needs of their own cus­tomer insights teams and answer cross-depart­men­tal ques­tions about how to take home improve­ment prod­ucts to market.

Join the ranks of the top man­u­fac­tur­ers and retail­ers in the home improve­ment space. Book your mem­ber­ship con­sul­ta­tion to learn more about what kinds of mem­ber-exclu­sive infor­ma­tion and rela­tion­ships your teams would have access to.