HIRI-OpenBrand Durable IQ Industry Infographics

For more than 20 years, OpenBrand’s Mar­ket Mea­sure­ment solu­tion (for­mer­ly TraQ­line) has been syn­ony­mous with qual­i­ty, trust­ed Home Improve­ment mar­ket share trends, con­sumer behav­ior, and com­pet­i­tive intel­li­gence in the US and Canada.

Open­Brand draws upon 50+ years of track­ing sur­vey exper­tise to pro­vide our indus­tries with one of the world’s largest Home Improve­ment sur­veys. Col­lect­ed right from the con­sumers who buy your prod­ucts, it pro­vides share and behav­ioral infor­ma­tion in an unbi­ased, wide-rang­ing, and con­sis­tent man­ner quar­ter after quar­ter.

Bring­ing togeth­er indus­try lead­ers TraQ­line and Gap Intel­li­gence, Open­Brand has emerged as the lead­ing tool for mea­sur­ing share, prod­uct per­for­mance, online & brick mor­tar changes, and more in Home Improve­ment. Using a com­bi­na­tion of time-test­ed process­es and next-gen­er­a­tion tech­nolo­gies, OpenBrand’s prod­uct suite empow­ers man­u­fac­tur­ers, resellers, retail­ers, and beyond to make insight­ful deci­sions based on real-world mar­ket share and con­sumer behav­ior. Open­Brand data cov­ers a wide range of home improve­ment indus­tries, includ­ing home appli­ances, out­door pow­er equip­ment, pow­er tools, and oth­er con­sumer durables mar­kets.

Through our spe­cial part­ner­ship with Open­Brand, HIRI Mem­bers receive one free info­graph­ic each month for a select­ed prod­uct cat­e­go­ry. See all the info­graph­ics cur­rent­ly avail­able for the US and Cana­da below.

• Paints & Stains — Sept 2024
• Out­door Non-Pow­ered Equip­ment — Aug 2024
• Win­dows & Doors — Jul 2024
• Hand Tools & Acces­sories — Jun 2024
• Pow­er Tools — May 2024
• Majors/​Core Appli­ances — Apr 2024
• Building/​Plumbing/​Electric/​Safety — Mar 2024
  
• Floor­ing — Feb 2024
• Total Bath — Jan 2024
• Hard­ware — Dec 2023
• Kitchen Prod­ucts — Nov 2023
• Out­door Pow­er Equip­ment — Oct 2023