Specialist vs. Generalist Pros Purchase Behaviors in 2023 [INFOGRAPHIC]

Not all con­trac­tors are the same, nor are their atti­tudes and behav­iors the same when it comes to shop­ping for and pur­chas­ing build­ing mate­ri­als and prod­ucts they need to com­plete a job. 

Here’s what we know about the dif­fer­ences between spe­cial­ist and gen­er­al­ist trade professionals.

Mem­bers have access to the full reports and raw data sets used to com­pile the infor­ma­tion in this info­graph­ic includ­ing the

1. Con­trac­tor Brand and Sup­pli­er Loy­al­ty Study — as of Novem­ber 2023
2. Con­trac­tor Chan­nel Study — as of Octo­ber 2023
3. Con­trac­tor Prod­uct Pur­chase Inci­dence Study — as of Octo­ber 2023
4. Pro Month­ly Track­er — as of Octo­ber 2023
5. Con­trac­tor Top­ic Study | Skilled Labor Short­age and Finan­cial Health — As of April, 2023

HIRI mem­bers gain access to the raw data behind info­graph­ics like this one, to slice-and-dice the raw data to suit the needs of their own cus­tomer insights teams and answer cross-depart­­­men­­­tal ques­tions about how to take home improve­ment prod­ucts to market.

Join the ranks of the top man­u­fac­tur­ers and retail­ers in the home improve­ment space. Book your mem­ber­ship con­sul­ta­tion to learn more about what kinds of mem­ber-exclu­­­sive infor­ma­tion your team would have access to.