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    March 20, 2025

    Canada Home Improvement Project Activity Tracker

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    Projects
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers

    Home improve­ment projects are an essen­tial part of home­own­er­ship, reflect­ing not only a desire for bet­ter liv­ing spaces but also evolv­ing trends in design, tech­nol­o­gy, and sus­tain­abil­i­ty. To uncov­er the dri­ving forces behind these activ­i­ties, our lat­est research study takes an in-depth look at the behav­iors, moti­va­tions, and deci­sions shap­ing home improve­ment projects across Canada.

    Objectives

    Gain Insight into Home­own­ers’ Atti­tudes and Moti­va­tions Dri­ving Home Improve­ment Initiatives.
    Inves­ti­gate Recent Home Improve­ment Activ­i­ties Con­duct­ed With­in the Last 90 Days.
    Ana­lyze Evolv­ing Chan­nel Behav­iors Over Time in Home Improve­ment Purchases.
    Delve into Prod­uct Research Pat­terns and Influ­en­tial Fac­tors Shap­ing Project and Prod­uct Pur­chas­ing Decisions.
    Under­stand Why Home­own­ers Did Not Under­take Home Improve­ment Activ­i­ties in the Last 90 Days.
    Antic­i­pate Future Home Improve­ment Activ­i­ty by Under­stand­ing Home­own­ers’ Project Intentions.
    HIRI Canadian Homeowner Project Tracker Report 2024 rev2

    Research Files

    Cross Tabulations

    HIRI Canadian Homeowner Project Activity Tracker Data Table 1 Summary 2024
    HIRI Canadian Homeowner Project Activity Tracker Data Table 2 Demographics
    HIRI Canadian Homeowner Project Activity Tracker Data Table 3 Contractor BLDG Products Mort Rate EMP Status 2024

    Data File(s)

    HIRI Canadian Homeowner Project Activity Tracker SPSS File 2024
    HIRI Canadian Homeowner Project Activity Tracker Detailed Data File 2024

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