Menu
    Edit

    October 25, 2023

    Contractor Product Purchase Incidence - 2023

    Edit
    Products

    Every oth­er year since 1999, the Home Improve­ment Research Insti­tute has sur­veyed home improve­ment remod­el­ers and spe­cial­ty con­trac­tors to track crit­i­cal prod­uct and chan­nel activ­i­ties. This report out­lines the prod­uct pur­chas­es of pro­fes­sion­al con­trac­tors in over 11 prod­uct cat­e­gories includ­ing Build­ing Mate­ri­als, Doors, Win­dows or Oth­er Mill­work, Electrical/​Lighting Prod­ucts, Floor, Wall and Ceil­ing Fin­ish Prod­ucts, Hand/​Power Tools, Hard­ware, Kitchen/​Bath Items (includ­ing appli­ances), Land­scap­ing Sup­plies or Equip­ment, Paint, Stains, Fin­ish­es, Adhe­sives and Paint­ing Acces­sories, Roof­ing, Sid­ing or Insu­la­tion and Rough Plumb­ing and HVAC equipment.

    Objectives

    Exam­ine the pur­chas­ing behav­ior and pref­er­ences of con­trac­tors across var­i­ous prod­uct categories.
    Iden­ti­fy key fac­tors dri­ving prod­uct selec­tion and brand loy­al­ty among contractors.
    Ana­lyze the role of dif­fer­ent pur­chas­ing chan­nels in con­trac­tors’ buy­ing behavior.
    Assess the impact of demo­graph­ic and busi­ness char­ac­ter­is­tics on con­trac­tors’ pur­chas­ing decisions.
    Eval­u­ate changes in con­trac­tor pur­chas­ing behav­ior over time and iden­ti­fy emerg­ing trends.

    Report Overview

    HIRI 2023 Contractor Product Incidence Study R

    Research Files

    Cross Tabulations

    HIRI 2023 Contractor Incidence Study Data Tabs

    Data File(s)

    HIRI 2023 Contractor Study Product Incidence Study SPSS File

    Related Research

    Products
    Made In America
    Learn how different consumer segments prioritize American-made attributes in their purchasing behavior in HIRI’s Made in America Study.
    Products
    Biennial Contractor Product Purchase Incidence (PPTS)
    This report outlines the product purchases of professional contractors over 11 product categories.
    Products
    Quarterly Home Improvement Project Activity Trackers
    See the results from HIRI's Quarterly Home Improvement Project Activity Tracker covering 19 home areas and 38 home improvement activities.
    Not a Member Yet?
    Create a Free Account to Explore Our Other Resources
    Blog
    ECHO, Home Depot, and the Shifting Balance of the OPE Market
    Despite market headwinds, the string trimmer category continues to anchor the Outdoor Power Equipment market, with steady demand masking major shifts in sales c...
    Infographic
    Building Loyalty with Hispanic Contractors
    Hispanic contractors bring optimism, tech-savvy habits, and strong com...
    Infographic
    How Contractors Are Embracing Technology
    Discover the latest trends in contractor technology adoption with insi...
    Blog
    What Generative Search Means for Home Improvement Brands and How to Stay Visible
    Generative search is altering the foundational nature of search. Here’s how your home improvement brand can future-proof content strategies for better performan...
    Webinar
    HIRI Hosted Webinar: Tariffs at the Toolbench: 2025 Market Insights Unpacked
    Explore how 2025 tariffs are reshaping building materials, from costs ...
    Fast Fact
    2.5% growth projected for 2025, revised down from 3.4% due to macroeconomic headwinds.
    The home improvement market is still growing, but more slowly than ant...
    Create My Free Account
    Follow us on LinkedIn
    Contact Us

    Sign In to Your Account or

    Research
    Resources
    About Us

    © 2025 Home Improvement Research Institute.  All rights reserved.

    Privacy Policy  |  Legal