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    July 2, 2024

    Contractor Promotion Effectiveness

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    In response to the con­tin­u­al­ly evolv­ing land­scape around the effec­tive­ness of prod­uct pro­mo­tion­al offer­ings among home improve­ment pro­fes­sion­als, the Home Improve­ment Research Insti­tute (HIRI) con­duct­ed a robust study to exam­ine the hypoth­e­sis that pro­mo­tion effec­tive­ness would be dif­fer­ent, based upon major cat­e­gories of pro­fes­sion­als, rev­enue, and deci­sion-mak­ing autonomy.

    Objectives

    Iden­ti­fy key ele­ments that define the effec­tive­ness of pro­mo­tion­al pro­grams in influ­enc­ing con­trac­tors’ engage­ment and pur­chase intentions.
    Ana­lyze the impact of pro­mo­tion­al strate­gies on con­trac­tors’ pur­chas­ing deci­sions, empha­siz­ing the types of pro­mo­tions that dri­ve the high­est engagement.
    Inves­ti­gate the opti­mal mar­ket­ing chan­nels and tim­ing that most effec­tive­ly encour­age con­trac­tors to pur­chase new products.
    Under­stand the his­tor­i­cal pro­mo­tion engage­ment behav­iors of con­trac­tors to tai­lor future pro­mo­tion­al strate­gies for improved effectiveness.
    HIRI Contractor Promotion Effectiveness Report 2024

    Research Files

    Cross Tabulations

    HIRI Contractor Promotion Effectiveness 2024 Cross Tab Demographics

    Data File(s)

    HIRI Contractor Promo Effectiveness 2024 Detailed Data File
    Contractor Promotion Effectiveness Study 2024 SPSS Data

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