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    Contractor Research Deep Dive

    Under­stand­ing how con­trac­tors research and choose build­ing prod­ucts is essen­tial to con­nect­ing with this influ­en­tial audi­ence. HIRI’s Con­trac­tor Research Deep Dive explores the deci­sion-mak­ing process, infor­ma­tion pref­er­ences, and key fac­tors that shape con­trac­tors’ prod­uct selec­tions. This study pro­vides action­able insights to help man­u­fac­tur­ers and ven­dors bet­ter sup­port con­trac­tors through­out every phase of a project.

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