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    May 6, 2024

    Do It Herself: Analyzing The Female DIY Experience

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    In response to emerg­ing trends and evi­dence sug­gest­ing a gen­der divide in the DIY home improve­ment sec­tor, the Home Improve­ment Research Insti­tute (HIRI) con­duct­ed a com­pre­hen­sive study to exam­ine these dis­par­i­ties. This research was ini­ti­at­ed under the hypoth­e­sis that under­ly­ing dis­crep­an­cies might reveal a dif­fer­ent nar­ra­tive for female par­tic­i­pants, par­tic­u­lar­ly in how they access and engage with DIY projects.

    Objectives

    Inves­ti­gate the vari­a­tion in DIY expe­ri­ences among women across dif­fer­ent demographics
    Explore wom­en’s DIY pro­gres­sion, chal­lenges faced, and rec­om­men­da­tions for new DIYers
    Iden­ti­fy com­mon­ly uti­lized resources and plan­ning behav­iors among DIYers
    HIRI Female DIY Report 052024

    Research Files

    Cross Tabulations

    HIRI Female DIY Data File 052024
    HIRI Female DIYer SPSS File 052024

    Infographic

    How Female DIYers Engage in HI Projects in 2024

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