Menu
    Edit
    Back to All Reports
    Edit
    Products
    Channel

    E-Commerce/Online Home Improvement Purchase Trends

    As dig­i­tal shop­ping con­tin­ues to evolve, home­own­ers are increas­ing­ly blend­ing online and in-store expe­ri­ences when shop­ping for home improve­ment prod­ucts. While phys­i­cal stores remain the pri­ma­ry pur­chase point, online research and e‑commerce are play­ing a crit­i­cal role in shap­ing buy­ing deci­sions. HIRI’s Home­own­er E‑Commerce Study explores the full omnichan­nel jour­ney, uncov­er­ing the behav­iors, bar­ri­ers, and inno­va­tions shap­ing this fast-chang­ing landscape.

    E-Commerce Study
    Download Full Report
    Past Iterations
    Edit

    Related Reports

    Market
    Monthly Economic and Industry Update
    The Economic & Industry Update covers general economic data, housing market data, and home improvement market data.
    Projects
    Analysis of the American Housing Survey
    See HIRI's comprehensive analysis of the American Housing Survey to better understand the evolving dynamics of home improvement behavior in the United States.
    Products
    Made In America
    Learn how different consumer segments prioritize American-made attributes in their purchasing behavior in HIRI’s Made in America Study.
    Not a Member Yet?
    Explore free articles, infographics, and webinars to get even more value from HIRI
    Blog
    ECHO, Home Depot, and the Shifting Balance of the OPE Market
    Despite market headwinds, the string trimmer category continues to anchor the Outdoor Power Equipment market, with steady demand masking major shifts in sales c...
    Infographic
    Building Loyalty with Hispanic Contractors
    Hispanic contractors bring optimism, tech-savvy habits, and strong com...
    Infographic
    How Contractors Are Embracing Technology
    Discover the latest trends in contractor technology adoption with insi...
    Blog
    What Generative Search Means for Home Improvement Brands and How to Stay Visible
    Generative search is altering the foundational nature of search. Here’s how your home improvement brand can future-proof content strategies for better performan...
    Webinar
    HIRI Hosted Webinar: Tariffs at the Toolbench: 2025 Market Insights Unpacked
    Explore how 2025 tariffs are reshaping building materials, from costs ...
    Fast Fact
    2.5% growth projected for 2025, revised down from 3.4% due to macroeconomic headwinds.
    The home improvement market is still growing, but more slowly than ant...
    Create My Free Account
    Follow us on LinkedIn
    Contact Us

    Sign In to Your Account or

    Research
    Resources
    About Us

    © 2025 Home Improvement Research Institute.  All rights reserved.

    Privacy Policy  |  Legal