Menu
    Edit

    December 16, 2024

    Generational Differences In Home Improvement Activity

    Edit
    Projects
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
    21% of Millennials Invested Over $5,000 in Home Improvement
    49% of Millennials Plan to Increase Home Improvement Spend

    The Home Improve­ment Research Insti­tute (HIRI) is proud to present a com­pre­hen­sive study that explores the diverse approach­es home­own­ers of dif­fer­ent gen­er­a­tions take towards home improve­ment, repair, and main­te­nance. By com­pil­ing recent pri­ma­ry and sec­ondary research, this study pro­vides valu­able insights into the pref­er­ences, influ­ences, and behav­iors that vary among gen­er­a­tional groups. Under­stand­ing these dif­fer­ences is cru­cial for tai­lor­ing mar­ket­ing strate­gies and meet­ing the unique needs of each generation.

    Objectives

    Ana­lyze Bud­get Allo­ca­tion: Under­stand how dif­fer­ent gen­er­a­tions allo­cate their bud­gets for home improve­ment, con­sid­er­ing fac­tors like eco­nom­ic out­look, socio-eco­nom­ic sta­tus, home­own­er­ship rates, and dis­pos­able income levels.
    Iden­ti­fy Mar­ket­ing Strate­gies: Deter­mine effec­tive mar­ket­ing and com­mu­ni­ca­tion strate­gies to engage dif­fer­ent gen­er­a­tions. This includes chan­nel pref­er­ences, mes­sag­ing, and out­reach meth­ods that res­onate with each group.
    Role of Tech­nol­o­gy: Inves­ti­gate the impact of tech­nol­o­gy, par­tic­u­lar­ly smart home inno­va­tions, and the impor­tance of sus­tain­abil­i­ty and eco-friend­li­ness in home improve­ment deci­sions across gen­er­a­tional cohorts.
    Home Improve­ment Pref­er­ences: Exam­ine dis­tinct home improve­ment pref­er­ences and behav­iors across gen­er­a­tions, includ­ing pre­ferred projects, DIY ver­sus pro­fes­sion­al hir­ing deci­sions, and the use of dig­i­tal plat­forms for inspi­ra­tion and purchasing.
    Fore­cast Future Trends: Fore­cast future home improve­ment trends by focus­ing on shifts in gen­er­a­tional preferences.
    HIRI Generational Differences in Home Improvement Activity Dec 2024

    Related Research

    Projects
    Analysis of the American Housing Survey
    See HIRI's comprehensive analysis of the American Housing Survey to better understand the evolving dynamics of home improvement behavior in the United States.
    Projects
    Government Incentives & Energy Retrofit Study
    Learn how government incentives and energy retrofit programs shape homeowner decisions, contractor activity, and opportunities in the home improvement market.
    Projects
    Quarterly Contractor Business Sentiment Trackers
    The HIRI Quarterly Contractor Business Sentiment Tracker study seeks to evaluate the impact of broader economic trends, market conditions, interest rates, and the overall health of the housing industry on contractors' businesses and more.
    Not a Member Yet?
    Create a Free Account to Explore Our Other Resources
    Blog
    ECHO, Home Depot, and the Shifting Balance of the OPE Market
    Despite market headwinds, the string trimmer category continues to anchor the Outdoor Power Equipment market, with steady demand masking major shifts in sales c...
    Infographic
    Building Loyalty with Hispanic Contractors
    Hispanic contractors bring optimism, tech-savvy habits, and strong com...
    Infographic
    How Contractors Are Embracing Technology
    Discover the latest trends in contractor technology adoption with insi...
    Blog
    What Generative Search Means for Home Improvement Brands and How to Stay Visible
    Generative search is altering the foundational nature of search. Here’s how your home improvement brand can future-proof content strategies for better performan...
    Webinar
    HIRI Hosted Webinar: Tariffs at the Toolbench: 2025 Market Insights Unpacked
    Explore how 2025 tariffs are reshaping building materials, from costs ...
    Fast Fact
    2.5% growth projected for 2025, revised down from 3.4% due to macroeconomic headwinds.
    The home improvement market is still growing, but more slowly than ant...
    Create My Free Account
    Follow us on LinkedIn
    Contact Us

    Sign In to Your Account or

    Research
    Resources
    About Us

    © 2025 Home Improvement Research Institute.  All rights reserved.

    Privacy Policy  |  Legal