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    May 1, 2025

    Home Improvement Project Activity Tracker - 2025 Q1

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    Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades
    From 43% to 31%: Cost pressures are easing for homeowners starting projects
    Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters
    Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements
    Only 13% feel confident starting a large home project as of Q1 2025
    38% of homeowners took on a project in Q1—down from 51% just two quarters ago

    Under­stand­ing the dynam­ic land­scape of home improve­ment is cru­cial for busi­ness­es and researchers alike. This study aims to gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment ini­tia­tives, shed­ding light on the recent activ­i­ties they have under­tak­en with­in the last 90 days and planned activ­i­ties in the next 90 days. You will see detail on project activ­i­ty by areas of the home, prod­uct cat­e­gories pur­chased, where prod­ucts were pur­chased and more.

    Objectives

    Gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
    Inves­ti­ga­tion of recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
    Ana­lyze evolv­ing chan­nel behav­iors over time in home improve­ment practices.
    Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
    Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
    Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.

    Past Iterations

    HIRI Quarterly US Homeowner Project Tracker Report Q1 2025

    Research Files

    Cross Tabulations

    HIRI Quarterly US Homeowner Project activity Tracker Data Table 1 Summary by Qtr Q1 2025
    HIRI Quarterly US Homeowner Project activity Tracker Data Table 2 Status by Q1 2025
    HIRI Quarterly US Homeowner Project activity Tracker Data Table 3 Status by Q1 2025
    HIRI Quarterly US Homeowner Project activity Tracker Data Table 5 Status by Qtr Q1 2025
    HIRI Quarterly US Homeowner Project activity Tracker Data Table 6 Status by Qtr Q1 2025

    Data File(s)

    HIRI Quarterly US Homeowner Project activity Tracker Detailed Data Q1 2025

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