November 6, 2025

Made in America

As interest in supporting domestic manufacturing continues to grow, understanding how consumers perceive and value “Made in America” products has never been more important. The Home Improvement Research Institute’s Made in America Study explores how shoppers evaluate American-made home improvement products versus imported goods, the factors driving their purchase decisions, and the impact of economic conditions such as tariffs on these preferences. This research provides manufacturers, retailers, and marketers with valuable insights into consumer behavior, brand trust, and the evolving significance of domestic production in the home improvement market.

Objectives

Data Files