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    November 19, 2024

    Pro Attitudes Toward Good Better Best Product Offerings

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    Products
    41% of Pros Report Brand Reputation Outweighs Price and Quality
    82% of Pros Use Brands with Good-Better-Best Product Offerings Approach
    Good-Better-Best Strategies Boost Pro Satisfaction and Loyalty

    Home improve­ment pro­fes­sion­als fre­quent­ly pur­chase build­ing prod­ucts, play­ing a cru­cial role in the con­struc­tion and ren­o­va­tion indus­try. To bet­ter under­stand the dynam­ics of their pur­chas­ing deci­sions, the Home Improve­ment Research Insti­tute con­duct­ed an exten­sive study focus­ing on the impact of Good/​Better/​Best prod­uct offer­ings. This research aims to shed light on how dif­fer­ent prod­uct lines and price points influ­ence con­trac­tors’ atti­tudes and behav­iors when select­ing products.

    Objectives

    Iden­ti­fy the key fac­tors that influ­ence con­trac­tors’ selec­tion of prod­ucts from manufacturers.
    Assess con­trac­tors’ under­stand­ing and aware­ness of the range of prod­uct lines and price points offered by man­u­fac­tur­ers. Deter­mine how well con­trac­tors feel informed about these options.
    Under­stand how attrib­ut­es across dif­fer­ent prod­uct lines and price points influ­ence con­trac­tors’ pur­chas­ing deci­sions and rec­om­men­da­tions to clients.
    Eval­u­ate how the avail­abil­i­ty of mul­ti­ple prod­uct lines and price points with­in a sin­gle man­u­fac­tur­er’s offer­ings affects con­trac­tors’ loy­al­ty to that brand. Assess whether a wider range of options leads to increased sat­is­fac­tion and repeat business.
    Iden­ti­fy the gen­er­al chal­lenges con­trac­tors face when nav­i­gat­ing man­u­fac­tur­ers’ prod­uct lines and pric­ing struc­tures. Explore oppor­tu­ni­ties for man­u­fac­tur­ers to enhance their offer­ings, sup­port, and com­mu­ni­ca­tion to bet­ter meet con­trac­tors’ needs.

    By achiev­ing these objec­tives, HIRI aims to pro­vide valu­able insights that can help man­u­fac­tur­ers tai­lor their strate­gies to bet­ter meet the needs of home improve­ment pro­fes­sion­als, ulti­mate­ly fos­ter­ing stronger rela­tion­ships and dri­ving busi­ness growth.

    HIRI Pro Attitudes Towards Good Better Best Product Offerings 2024_File Download

    Research Files

    Cross Tabulations

    HIRI Pro Attitudes Good Better Best Banner 1 Firmographics Nov 2024
    HIRI Pro Attitudes Good Better Best Banner 2 Respondent Geography Nov 2024
    HIRI Pro Attitudes Good Better Best Banner 3 Brand Behavior Nov 2024
    HIRI Pro Attitudes Good Better Best Banner 4 Key Segments Nov 2024

    Data File(s)

    HIRI Pro Attitudes Good Better Best SPSS File Nov 2024
    HIRI Pro Attitudes Good Better Best Detailed Data File Nov 2024

    Infographic

    Pro Attitudes Toward Good, Better, Best Product Offerings [INFOGRAPHIC]

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