Product Purchase Tracking Study - 2024

Edit

Products

Channel

35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers

HIRI’s Product Purchase Tracking Study is one of the core research studies provided to members that dives into detail on products purchased by US household consumers in the past year. The research delivers detailed insights into market trends, product purchase incidence and installations completed among both Consumer and Pro audiences.

Objectives

Analyze the purchasing behavior and preferences of homeowners across various building product groups (BPG).

Examine the impact demographics and home characteristics have on home improvement product purchases.

Identify factors most important to homeowners’ product selection and purchasing decisions.

October 24, 2024

Product Purchase Tracking Study - 2024

Objectives

Report Overview

Building Material & Structural Systems

Exterior Envelope

Furniture, Appliances & Cleaners

Exterior Envelope

Interior Finish

Mechanical Systems

Tools & Accessories

Yard & Outdoor Living

Research Files

Cross Tabulations

Data File(s)

Related Research