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December 12, 2023
Project Decision Study - 2023
The home improvement industry has proved to be resilient over time, including during the challenging early years of the pandemic. Total project spending spiked in 2021. In 2023, the market is easing but project activity is still above historic levels.
Learn more about project activity from HIRI’s bi-annual project decision study covering 19 different project categories. The surveys included insightful questions into consumers’ project schedules and decision-making processes, highlighting motivations for the project, project costs, and roles of household members and paid professionals.
Objectives
Investigate changes in homeowner motivations, project delays, and spending behavior.
Analyze demographic and household factors influencing home improvement projects.
Examine the decision-making process and satisfaction levels associated with home improvement projects.
Explore project planning timelines, sources of information, and homeowner satisfaction across different project types.
Identify the roles and influence of household members and paid professionals in home improvement projects.
Analyze consumer behavior in the home improvement market across 19 project categories to identify trends and patterns.
Report Overview
HIRI Project Decision Study 2023 Overview
Basement Attic Remodel
HIRI Project Decision Study 2023 Basement Attic Remodel R
Bathroom Addition
HIRI Project Decision Study 2023 Bathroom Addition R
Bathroom Remodel
HIRI Project Decision Study 2023 Bathroom Remodel R
Electrical System Rewiring
HIRI Project Decision Study 2023 Electrical System Rewiring R
Exterior Painting
HIRI Project Decision Study 2023 Exterior Painting R
Flooring
HIRI Project Decision Study 2023 Floor Refinishing R
Front Entrance Improvements
HIRI Project Decision Study 2023 Front Entrance Improvements R
Garage Enhancement
HIRI Project Decision Study 2023 Garage Enhancement R
Garden and Landscape
HIRI Project Decision Study 2023 Gardening Landscaping R
Insulation
HIRI Project Decision Study 2023 Insulation Addition Replacement R
Interior Painting
HIRI Project Decision Study 2023 Interior Painting R
Kitchen Remodel
HIRI Project Decision Study 2023 Kitchen Remodel R
Patio, Deck, or Porch
HIRI Project Decision Study 2023 Patio Deck Porch R
Plumbing
HIRI Project Decision Study 2023 Plumbing Repair Replacement R
Roof Replacement
HIRI Project Decision Study 2023 Roof Replacement R
Room or Garage Addition
HIRI Project Decision Study 2023 Room Garage Addition R
Room or Garage Remodel
HIRI Project Decision Study 2023 Room Garage Remodel R
Siding
HIRI Project Decision Study 2023 Siding Replacement R
Windows
HIRI Project Decision Study 2023 Window Replacement R
Research Files
Cross Tabulations
HIRI Project Decision Study 2023 Banner 1 by Project sorted
HIRI Project Decision Study 2023 Banner 1 by Project WTD
HIRI Project Decision Study 2023 Banner 2 Demographics sorted
HIRI Project Decision Study 2023 Banner 2 Demographics WTD
Data File(s)
HIRI Project Decision Study 2023 SPSS File
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