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    July 2, 2025

    Retail Selector Study

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    The Home Improve­ment Retail Selec­tor Study will help you under­stand con­sumer pur­chas­ing dynam­ics regard­ing 17 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years. 

    More than 2,000 home­own­ers were sur­veyed to:

    Exam­ine home­own­ers’ pur­chas­ing behav­iors and pref­er­ences, includ­ing the types of prod­ucts pur­chased, why prod­ucts were pur­chased, and pref­er­ence for shop­ping in-store vs. online.
    Iden­ti­fy where home­own­ers pur­chase their home improve­ment prod­ucts and explore the rea­sons behind their choice of pur­chase location.
    Iden­ti­fy and ana­lyze the pri­ma­ry fac­tors that influ­ence home­own­ers’ deci­sions when choos­ing spe­cif­ic home improve­ment retailers.
    Mea­sure home­own­ers’ sat­is­fac­tion lev­els with their cho­sen home improve­ment retailers.
    HIRI Retail Selector Report 2024

    Research Files

    Cross Tabulations

    HIRI Retail Selector Data Table 1 Demographics 2024
    HIRI Retail Selector Data Table 2 Purchase Location 2024
    HIRI Retail Selector Data Table 3 Products Purchased 2024
    HIRI Retail Selector Data Table 4 Lumber BM Kitchen Bath 2024
    HIRI Retail Selector Data Table 5 Project Type 2024

    Data File(s)

    HIRI Retail Selector Detailed Data File 2024
    HIRI Retail Selector 2024 SPSS File

    Infographic

    Top Retail Selection Drivers in 2024 [INFOGRAPHIC]

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