HIRI Webinar: The Millennial Home Invasion: Is Your Brand Ready For This Vital Audience?

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Millennials are reshaping the home improvement marketplace like no generation before them. They aren’t just homeowners — they’re digital natives, brand-savvy consumers, and the driving force behind the next wave of market transformation. Is your brand ready to connect with them in a meaningful way?

Join Patrick Culhane, VP of brand strategy at Brunner, to explore successful strategies for reaching millennials. Discover how brands like YellaWood and The Home Depot Rental connect with this key audience through innovative push-pull strategies and purpose-driven initiatives. What you’ll leave with:

A deeper understanding of how and why millennials are reshaping the homeownership and workplace landscapes.
Key insights into the values, behaviors, and brand expectations that set millennials apart.
An actionable 5-point plan to better engage millennial homebuyers and ensure your brand stays relevant.

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