WEBINAR: Pro vs DIY Insights: Decoding Category Preferences in the Home Improvement Sector

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Understanding the relationship between Pro and DIY products is crucial for manufacturers looking to stay competitive in a changing market.

Join us for an insightful webinar on November 7th at 1 PM EST, featuring Peter Green, VP Strategic Business Development and Melisse Sullivan, Innovation Lead at Datavations. Discover how to utilize SKU-level data to pinpoint pro-oriented products and enhance support for high-value professional customers.

Datavations will conduct an in-depth analysis of three departments, demonstrating how to identify brands and items tailored for professionals. We will track their performance and offer strategic recommendations to optimize your product assortment, ensuring it meets the demands of pro customers in your category.

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