WEBINAR: Then & Now-5-Year Online Purchase Behavior in Home Improvement

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The Covid-19 pandemic fundamentally altered consumer shopping behavior — as well as the way retailers and brands run their businesses. Now, with the world returning to "normal," it begs the question: are consumer behavior trends reverting back as well?

In this webinar, we take a deep dive into consumer and Pro data to understand this question. Through analysis of HIRI's Contractor Study on Product Purchase Channel Preferences and TraQline's online purchase rate data we uncovered 5 years of online marketplace trends for over 170 different product categories.

What you will learn in this webinar:

Retailer market share changes — online vs. brick
- Big Box, Amazon, & Wayfair

Changes to online purchase rates by category

Shopping behaviors such as:
- Shop online activity type
- Online cross shopping
- BOPIS (Buy Online, Pickup In-Store)

Usage of mobile apps to make purchases

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