WEBINAR: What AI Can — and Can’t — Do for Your Marketing

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The possibilities of AI technology continue to capture imaginations. In marketing, AI is pushing strategic and creative boundaries while helping crunch data, scale work and more. But getting the most out of AI is bigger than deciding which tools to use. What marketing challenges do you need to solve? How can AI help you tackle them — and where does it fall short? On March 27, join members of Wray Ward’s AI leadership team and learn ways to harness the potential of AI in marketing. We’ll also share real-world examples of how, when employed responsibly, AI tools can augment and streamline your home and building product marketing efforts.

Join us as we explore:

Common challenges and potential solutions
Testing and adoption strategies that can adapt to your business
The importance of AI technology usage guidelines and governance
Actual work examples
And more

Presenters

Laura King Edwards, Content Marketing Director (moderator)

Adam Bartimmo, Technology Senior Director

James Ward, Group Creative Director

Justin McKeon, Project Management and Resourcing Executive Director

If you missed this webinar, you can view the recording and transcript.

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