Exclusive Insights for Smarter Decisions & Market Leadership

You're constantly navigating market shifts, evolving consumer behavior, and new competition. Without the right data, it's easy to feel lost.

HIRI members gain access to $1M in exclusive industry research—powerful insights to drive smarter decisions, align teams, and stay ahead of the competition. Whether launching a product, refining marketing, or planning growth, HIRI keeps you ahead of the curve.

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Your Go-To Source for Actionable Home Improvement Research and Insights

How HIRI Helps:

High-Impact Market Research

Access research that covers consumer behaviors, industry trends, channel shifts, and purchasing patterns. Our data helps you understand the "why" behind industry changes, not just the "what.

Actionable Insights
Industry Expertise

Join 100+ Companies Leveraging HIRI
Membership for Go-To-Market Success

Legrand-Logo
TheHomeDepot
Builders-First-Source-Logo
Masco
Rockwool-logo
Andersen-Logo
GAF-logo
SHERWIN-WILLIAMS
Ply-Gem-Logo
Pella-Logo
LOWES
Dupont-Logo
Trane-Logo
Fortune-Brands-Logo
Whirlpool
Wagner-Logo
PPG-Logo
JCHS-Logo
Electrolux
Metrie
Houzz-logo
Chervon-Logo
ODL
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Amazon-Logo
NKBA-Logo
3M
Google
KOHLER
Banjamin-Moore-Paints-Logo
Toro-logo
Bosch-logo
Ferguson-Logo
Legrand-Logo
TheHomeDepot
Builders-First-Source-Logo
Masco
Rockwool-logo
Andersen-Logo
GAF-logo
SHERWIN-WILLIAMS
Ply-Gem-Logo
Pella-Logo
LOWES
Dupont-Logo
Trane-Logo
Fortune-Brands-Logo
Whirlpool
Wagner-Logo
PPG-Logo
JCHS-Logo
Electrolux
Metrie
Houzz-logo
Chervon-Logo
ODL
Stanley-black-decker-logo
Amazon-Logo
NKBA-Logo
3M
Google
KOHLER
Banjamin-Moore-Paints-Logo
Toro-logo
Bosch-logo
Ferguson-Logo

Real Stories.
Real Results.

See how HIRI members turn complex data into clear, confident strategies with the insights at their fingertips.

LIXIL and the American Standard Brands have been a loyal member of the Home Improvement Research Institute for years. Our membership with HIRI is one of the more valuable subscriptions offering an incredible breadth of research on the consumer, PRO, and the industry. If you’re operating lean and looking for data or want to get up to seed on the trends in the home improvement industry, this is a great source.

LIXIL Water Technology Americas
Michalina Maka Longo

Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.

Houzz
Marine Sargsyan

With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.

Velux America LLC
Michalina Maka Longo

FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years and enjoy increased industry awareness.

FirstService Brands
Ian Van Heyst

Our Marketing, Sales, and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.

Shurtech
Diane Walsh

Real Stories.
Real Results.

See how HIRI members turn complex data into clear, confident strategies with the insights at their fingertips.

Guiding Home Improvement Pros Through Market and Consumer Trends

For Researchers
Access comprehensive data to analyze industry shifts and consumer behavior—essential for in-depth research and your next big project.
For Product Managers

Leverage HIRI’s insights on consumer trends and product performance to align with market needs and stay ahead of competitors.

For Marketing Managers

Use HIRI’s insights on consumer behavior and trends to craft targeted, data-driven marketing strategies.

For Executives

Gain strategic insights to drive growth, manage risk, and stay ahead of competitors in an evolving market.

1. Empower Your Entire Team with Data

One membership covers your entire team, meaning every person at your company—whether in product management, marketing, research, or leadership—has access to the same powerful insights and all of the raw data behind the reports. This ensures that your organization can be aligned and empowered to make data-driven decisions from top to bottom. Whether you're a researcher, product manager, or executive, HIRI equips you with the insights you need to drive your department’s success and demonstrate your leadership value within the company.

2. Invest in Smarter Decisions and Greater Results

By using HIRI’s research, you can make decisions that directly impact your bottom line. Whether you’re developing new products, refining marketing strategies, or forecasting future trends, the insights you gain will help you streamline your efforts, avoid costly mistakes, and drive growth. Over time, the ROI from using HIRI’s data will more than pay for your membership.



 

3. Exclusive, Industry-Specific Research

Gain exclusive access to research that you won’t find anywhere else. HIRI’s studies are tailored specifically to the home improvement industry, providing actionable insights that give you an edge over competitors. No more guesswork—just data-driven strategies that position you for success.


 

4. Reinvestment in Your Success

As a non-profit, HIRI reinvests every membership dollar back into further research and resources, ensuring that you continue to get fresh, high-quality insights year after year. HIRI functions similar to a co-op, ensuring that every member gets maximum value from their membership year after year, value that grows with every new member added. This model guarantees that you’ll always have access to the most relevant and timely information to stay ahead of the market, even in the leanest of times.

HIRI is an Unbeatable Value for Your Business

 
Get Access to $1M+ Worth of Research for a Fraction of the Cost

For a small fraction of the cost of one custom research project, every person at your entire company, gains access to $1 million worth of high-impact research that can shape business strategies, streamline decision-making, and drive growth. This is an unbeatable value, especially in today’s uncertain market, when you need multiple sources of insights to triangulate well and inform the strategic decisions your leadership teams are making. 

Learn more about the specific details of HIRI membership dues and see just how affordable it is to give your team the tools they need to succeed in today’s market.

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Schedule a Consultation

Meet with Dave King, HIRI’s Executive Director to determine if HIRI’s Research aligns with your objectives.

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Get Approval
to Join

Secure organizational approval, sign the membership agreement, and make the initial payment.

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Complete Onboarding

Provide a list of users for access, and we’ll set up accounts and host an onboarding call to introduce your team to HIRI’s research.

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Leverage HIRI Data

Regularly explore the data with email updates ensuring you never miss new research or insights.

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Take Action Today: Maximize Your Team’s Decision-Making Power

Are you ready to equip your team with the data and insights they need to succeed in today’s rapidly changing home improvement market?

Schedule a consultation with us today to learn more about how HIRI can help your company navigate uncertainty, make smarter decisions, and stay ahead of the competition.

Unlock Key Market Insights for Smarter Decision-Making in Home Improvement

Contractor
Homeowner

Quarterly U.S. Size of the Home Improvement Products Market

The home improvement industry’s only product focused size of market study.
Market

Biennial Product Purchase Tracking Study (PPTS)

HIRI’s Product Purchase Tracking Study is one of the core research studies provided to members that dives into detail on products purchased by US

Biennial Project Decision Study (PDS)

To identify unmet needs in project planning, HIRI conducts a bi-annual project decision study covering 19 different project categories. 

Quarterly Home Improvement Project Activity Trackers

See the results from HIRI's Quarterly Home Improvement Project Activity Tracker covering 19 home areas and 38 home improvement activities.

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Join HIRI Today and Transform Your Business with Data-Driven Insights

Take Action:

Becoming a HIRI member is simple and the value is immeasurable. With access to over $1M worth of annual market research, you’ll be empowered with insights that help you drive smarter decisions, maximize growth, and stay ahead of the competition.

👉 Become a Member Now and gain immediate access to critical research all for one extremely affordable price.

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