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    Contractor Promotion Effectiveness

    In response to the con­tin­u­al­ly evolv­ing land­scape around the effec­tive­ness of prod­uct pro­mo­tion­al offer­ings among home improve­ment pro­fes­sion­als, the Home Improve­ment Research Insti­tute (HIRI) con­duct­ed a robust study to exam­ine the hypoth­e­sis that pro­mo­tion effec­tive­ness would be dif­fer­ent, based upon major cat­e­gories of pro­fes­sion­als, rev­enue, and deci­sion-mak­ing autonomy.
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