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October 2, 2025
Home Improvement Project Activity Tracker - 2025 Q3
Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades
From 43% to 31%: Cost pressures are easing for homeowners starting projects
Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters
Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements
Only 13% feel confident starting a large home project as of Q1 2025
38% of homeowners took on a project in Q1—down from 51% just two quarters ago
Understanding the dynamic landscape of home improvement is crucial for businesses and researchers alike. This study aims to gain insight into homeowners’ attitudes and motivations driving home improvement initiatives, shedding light on the recent activities they have undertaken within the last 90 days and planned activities in the next 90 days. You will see detail on project activity by areas of the home, product categories purchased, where products were purchased and more.
Objectives
Gain insight into homeowners’ attitudes and motivations driving home improvement initiatives.
Investigation of recent home improvement activities conducted within the last 90 days.
Analyze evolving channel behaviors over time in home improvement practices.
Delve into research patterns and influential factors shaping project and product purchasing decisions.
HIRI Quarterly US Homeowner Project Activity Tracker Report Q3 2025
Research Files
Cross Tabulations
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 1 Summary by Qtr Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 2 Demographics Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 3 Contractor BLDG Products Mort Rate EMP Status Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 5 Demographics by Qtr Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 6 Contractor BLDG Products Mort Rate EMP Status by Qtr Q3 2025
Data File(s)
HIRI Quarterly US Homeowner Project Activity Tracker SPSS File Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Detailed Data File Q3 2025
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