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October 2, 2025

Home Improvement Project Activity Tracker - 2025 Q3

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Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades
From 43% to 31%: Cost pressures are easing for homeowners starting projects
Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters
Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements
Only 13% feel confident starting a large home project as of Q1 2025
38% of homeowners took on a project in Q1—down from 51% just two quarters ago

Under­stand­ing the dynam­ic land­scape of home improve­ment is cru­cial for busi­ness­es and researchers alike. This study aims to gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment ini­tia­tives, shed­ding light on the recent activ­i­ties they have under­tak­en with­in the last 90 days and planned activ­i­ties in the next 90 days. You will see detail on project activ­i­ty by areas of the home, prod­uct cat­e­gories pur­chased, where prod­ucts were pur­chased and more.

Objectives

Gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
Inves­ti­ga­tion of recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
Ana­lyze evolv­ing chan­nel behav­iors over time in home improve­ment practices.
Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.

Past Iterations

HIRI Quarterly US Homeowner Project Activity Tracker Report Q3 2025

Research Files

Cross Tabulations

HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 1 Summary by Qtr Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 2 Demographics Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 3 Contractor BLDG Products Mort Rate EMP Status Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 5 Demographics by Qtr Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Crosstab 6 Contractor BLDG Products Mort Rate EMP Status by Qtr Q3 2025

Data File(s)

HIRI Quarterly US Homeowner Project Activity Tracker SPSS File Q3 2025
HIRI Quarterly US Homeowner Project Activity Tracker Detailed Data File Q3 2025

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