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    Pro Attitudes Toward Good-Better-Best Product Offerings

    Home improve­ment pro­fes­sion­als fre­quent­ly pur­chase build­ing prod­ucts, play­ing a cru­cial role in the con­struc­tion and ren­o­va­tion indus­try. To bet­ter under­stand the dynam­ics of their pur­chas­ing deci­sions, the Home Improve­ment Research Insti­tute con­duct­ed an exten­sive study focus­ing on the impact of Good/​Better/​Best prod­uct offer­ings. This research aims to shed light on how dif­fer­ent prod­uct lines and price points influ­ence con­trac­tors’ atti­tudes and behav­iors when select­ing products.
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